Senior Digital Marketing Specialist

Utrecht30+ days ago

Full-timeHybrid

About the job

ViCentra B.V. is looking for a Senior Digital Marketing Specialist to manage its digital presence and drive brand growth. This hybrid role in Utrecht involves creating compelling content, running online events, and developing DTC campaigns to generate leads.

What you will do

Manage digital presence across website and social media platforms
Create copy and visuals for brand identity
Develop social media dashboards for performance tracking
Plan and run online events like webinars and trade shows
Execute digital marketing activities including website updates and email campaigns
Develop DTC campaigns for lead generation

What you bring

Bachelor's degree in Marketing, Communications, or related field
At least 5 years of experience in communications or social media management
Proven B2C marketing experience with digital campaigns
Strong command of English and Dutch or German
Hands-on experience with LinkedIn, Instagram, Facebook, and TikTok
Experience with creative and AI-powered marketing tools

Nice to have

Experience in a fast-paced, multicultural environment
Familiarity with data-driven marketing or performance analytics

What you get

Creative freedom and supportive teamwork
Room to lead initiatives
Direct impact on people's lives
Work with innovators

Summary by Personeel.com. The full job description and the application form are on ViCentra B.V.'s website (vicentra.recruitee.com); Apply takes you straight there.

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