Senior Programme Manager – Loyalty ( M/F/H )
In English
About the job
EVERIENCE is seeking a Senior Programme Manager to lead the loyalty strategy and execution. This role focuses on developing a multi-year vision, driving commercial opportunities, and aligning cross-functional teams around shared goals.
What you will do
- Develop and execute multi-year vision and roadmap
- Identify and develop new commercial opportunities and loyalty propositions
- Connect senior management, Marketing, Commercial, Digital and IT around a shared ambition
- Develop business cases and advise on investments and strategic priorities
- Drive KPIs such as churn, customer engagement, customer value and programme adoption
- Build support and commitment among senior stakeholders and management
What you bring
- Minimum 8 years experience in loyalty, CRM, customer engagement or customer value management, preferably B2C
- Demonstrable experience building, scaling or transforming a loyalty programme or comparable customer proposition
- Strong commercial and marketing background
- Proven programme management experience in a complex organisation
- Several years experience managing senior management and executive-level stakeholders
- Strong experience with business cases, roadmap development and strategic decision-making
Nice to have
- Experience as a Product Owner or Scrum Master
- Experience in energy, retail, telecom or financial services
Summary by Personeel.com. The full job description and the application form are on EVERIENCE's website (jobs.smartrecruiters.com); Apply takes you straight there.
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