Personeel.com

Senior Programme Manager – Loyalty ( M/F/H )

Amsterdam19 days ago

In English
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About the job

EVERIENCE is seeking a Senior Programme Manager to lead the loyalty strategy and execution. This role focuses on developing a multi-year vision, driving commercial opportunities, and aligning cross-functional teams around shared goals.

What you will do

  • Develop and execute multi-year vision and roadmap
  • Identify and develop new commercial opportunities and loyalty propositions
  • Connect senior management, Marketing, Commercial, Digital and IT around a shared ambition
  • Develop business cases and advise on investments and strategic priorities
  • Drive KPIs such as churn, customer engagement, customer value and programme adoption
  • Build support and commitment among senior stakeholders and management

What you bring

  • Minimum 8 years experience in loyalty, CRM, customer engagement or customer value management, preferably B2C
  • Demonstrable experience building, scaling or transforming a loyalty programme or comparable customer proposition
  • Strong commercial and marketing background
  • Proven programme management experience in a complex organisation
  • Several years experience managing senior management and executive-level stakeholders
  • Strong experience with business cases, roadmap development and strategic decision-making

Nice to have

  • Experience as a Product Owner or Scrum Master
  • Experience in energy, retail, telecom or financial services

Summary by Personeel.com. The full job description and the application form are on EVERIENCE's website (jobs.smartrecruiters.com); Apply takes you straight there.

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