Vice President, Demand Generation (ALT: Revenue Marketing)
In English
About the job
Backbase is looking for a Vice President of Demand Generation to lead its revenue marketing strategy from Amsterdam. This role focuses on developing unified demand generation approaches and driving cross-functional alignment.
What you will do
- Develop unified demand generation strategy
- Drive operational model for cross-functional alignment
- Hire, lead, and mentor a multidisciplinary team
- Build relationships with external partners
- Lead execution of global integrated demand generation campaigns
- Manage 7-figure demand generation budget
What you bring
- 10+ years enterprise demand generation leadership
- Prior experience in B2B fintech
- Proven track record marketing high-ACV software to Global 2000 executives
- Expert in designing multi-stage GTM flywheels
- 3+ years managing localized marketing campaigns internationally
- Ability to travel up to 20%
About Backbase
Backbase is a company that provides digital banking software.
Summary by Personeel.com. The full job description and the application form are on Backbase's website (job-boards.greenhouse.io); Apply takes you straight there.
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