Senior Paid Marketing Strategist
Remote
About the job
Typeform is looking for a Senior Paid Marketing Strategist to own the strategy and performance of paid social and display channels. You will build a multichannel approach to reduce reliance on paid search and manage six-figure monthly media budgets. This is a fully remote role.
What you will do
- Own strategy and performance of paid social and display channels
- Build multichannel strategy to reduce reliance on paid search
- Manage six figure monthly media budgets
- Build, launch and optimise campaigns for signups and paid customers
- Brief and partner with copywriters and designers on creative
- Run A/B tests across creative, copy, landing pages, placements, audiences and bidding strategies
What you bring
- Around six or more years of hands on and strategic experience in performance marketing and media buying
- Strong experience managing paid social and video channels including TikTok, YouTube and Meta
- Experience owning campaigns from idea through implementation, optimisation and measurement
- Track record of managing six figure budgets and delivering efficient performance
- Experience with MMM, incrementality testing or other measurement methods beyond traditional attribution
- Strong analytical skills with campaign performance, conversion funnels, CAC and LTV
Nice to have
- Experience in SaaS or B2B lead generation
- Experience across sales technology or marketing technology
- Experience managing external agencies or digital production partners
- Experience with ad servers and campaign trafficking
Summary by Personeel.com. The full job description and the application form are on Typeform's website (job-boards.greenhouse.io); Apply takes you straight there.
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