Measurement Director (Nike Account)

Amsterdam11 dagen geleden

Engelstalig

Over de functie

Omnicom Media is looking for a Measurement Director to lead the Nike account in Amsterdam. You will shape how the brand measures media effectiveness across EMEA, connecting data with business outcomes.

Wat ga je doen

Build measurement and testing plans aligned with Nike's media and commercial objectives
Own the EMEA measurement framework linking brand metrics with business outcomes
Produce regular integrated performance stories and campaign reviews with recommendations
Reconcile MMM, attribution, lift studies and brand tracking into a single view
Lead test-and-learn agenda including brand and conversion lift studies and experiments
Coordinate third-party measurement vendors and contribute to new business pitches

Wat je meebrengt

8+ years in media analytics, marketing effectiveness, measurement or data science
Several years leading a function on a large multi-market brand
Highly numerate with a relevant degree or equivalent experience
Strong grounding in statistics and hypothesis testing
Working knowledge of advanced measurement approaches like MMM and lift studies
Fluency in both brand and performance measurement

Over Omnicom Media

Omnicom Media is a global media agency network that delivers data-driven marketing solutions for leading brands.

Samenvatting door Personeel.com. De volledige vacaturetekst en het sollicitatieformulier staan op de website van Omnicom Media (job-boards.greenhouse.io); met Solliciteer ga je er direct heen.

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