Measurement Director (Nike Account)

About the job

Omnicom Media is looking for a Measurement Director to lead the Nike account in Amsterdam. You will shape how the brand measures media effectiveness across EMEA, connecting data with business outcomes.

What you will do

• Build measurement and testing plans aligned with Nike's media and commercial objectives
• Own the EMEA measurement framework linking brand metrics with business outcomes
• Produce regular integrated performance stories and campaign reviews with recommendations
• Reconcile MMM, attribution, lift studies and brand tracking into a single view
• Lead test-and-learn agenda including brand and conversion lift studies and experiments
• Coordinate third-party measurement vendors and contribute to new business pitches

What you bring

• 8+ years in media analytics, marketing effectiveness, measurement or data science
• Several years leading a function on a large multi-market brand
• Highly numerate with a relevant degree or equivalent experience
• Strong grounding in statistics and hypothesis testing
• Working knowledge of advanced measurement approaches like MMM and lift studies
• Fluency in both brand and performance measurement

About Omnicom Media

Omnicom Media is a global media agency network that delivers data-driven marketing solutions for leading brands.

Summary by Personeel.com. The full job description and the application form are on Omnicom Media's website (job-boards.greenhouse.io); Apply takes you straight there.

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