Personeel.com

(Marketing) Senior Partner Marketing Manager

Amsterdam30+ days ago

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About the job

Backbase is looking for a Senior Partner Marketing Manager to own and grow the Partner Marketing Development Fund. This role drives partner-influenced pipeline through co-marketing and embeds partner motions into Backbase programmes and events.

What you will do

  • Own and grow Partner Marketing Development Fund
  • Manage inbound and outbound MDF with allocation and reporting
  • Drive partner-influenced pipeline through co-marketing
  • Embed partner motions into Backbase programmes and events
  • Build global partner marketing framework and tiering
  • Set operating rhythm and measurement scorecard

What you bring

  • 8+ years in Partner, Alliance, or Channel Marketing at Fintech or Enterprise SaaS
  • Experience building a partner marketing function
  • Strategic authorship of partner marketing thesis
  • Commercial mindset linking co-marketing to pipeline and revenue
  • Network with SI, consultancy, ISV, and fintech marketing leaders
  • Global fluency across EMEA, Americas, and APAC

Summary by Personeel.com. The full job description and the application form are on Backbase's website (job-boards.greenhouse.io); Apply takes you straight there.

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