Sr. Brand Manager Drinks & Brunch
About the job
Kraft Heinz is looking for a Senior Brand Manager to lead the Drinks & Brunch portfolio in Amsterdam. You will set long-term brand strategies and turn consumer insights into growth opportunities.
What you will do
- Set brand strategies and priorities for three-year and annual plans
- Turn consumer insights into creative briefs and growth opportunities
- Lead creative and media agencies to develop campaigns and content
- Drive innovation and renovation from concept to launch
- Partner with Category and Sales for in-store and online activation
- Manage marketing budget and evaluate brand and business results
What you bring
- 6+ years of FMCG brand marketing experience
- Track record of delivering campaigns and innovation
- Experience leading creative and media agencies
- Ability to combine consumer understanding with data
- Commercial understanding and cross-functional team experience
- Business-fluent Dutch and English
Nice to have
- Previous people management experience
What you get
- Ambitious employer
- Fast career track
- Competitive salary and excellent bonus structure
- Room for new insights
Summary by Personeel.com. The full job description and the application form are on Kraft Heinz's website (heinz.wd1.myworkdayjobs.com); Apply takes you straight there.
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