A mechanic for Steenland Chocolate
Steenland Chocolate · Mechanic
A production that must not stop
Petra van der Slik from Steenland Chocolate was looking for a mechanic for the chocolate factory, and wanted to make the recruitment more efficient and position the company more visibly as an employer.
A technician in a manufacturing company keeps the machines running. He performs preventive maintenance, diagnoses malfunctions in mechanics, pneumatics, and controls, and contributes ideas for improvements to the production line. When a machine stops, every minute counts. In the food industry, strict hygiene requirements are added. Technicians often choose other industries; a manufacturing company must show what makes the work interesting.
Making maintenance work concrete
For a production mechanic, we concretely show in the campaign which machines he maintains, how malfunctions and preventive maintenance relate, and what kind of shifts he works. A technician then immediately recognizes the trade.
The vacancy appeals to experienced maintenance mechanics, but also to technicians from other industries who want to make the transition. We specify what is already required and what can be developed within the company.
The message contains the things a technician pays attention to: the installations, the ratio between malfunctions and preventive maintenance, the schedule, and the room to think along about improvements.
The campaign reaches candidates multichannel, also outside the well-known job sites. Each response is assessed on experience, expectations, and availability, so that the employer’s time goes to the right conversations.
AdvertisementSteenland ChocolateOne placement out of 28 candidates
In one month, 28 candidates applied for the position of mechanic. This resulted in one placement. This way, Steenland Chocolate gained a mechanic.
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