Personeel.com

Manager, Growth Lifecycle

Amsterdam22 days ago

Full-time
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About the job

Airwallex is looking for a Manager, Growth Lifecycle to own the growth strategy for self-serve small-business customers in EMEA. In this role, you will lead lifecycle strategy, build scalable journeys, and drive end-to-end campaign execution and optimization. You will take ownership of growth metrics and lead a high-velocity experimentation roadmap.

What you will do

  • Own lifecycle growth strategy for self-serve small-business customers
  • Lead lifecycle strategy and build scalable journeys for EMEA
  • Own digital channels for self-serve: email, push, in-app messaging
  • Drive end-to-end campaign execution and optimization
  • Take ownership of E2E growth metrics in region
  • Initiate and lead high-velocity experimentation roadmap

What you bring

  • 5+ years experience leading growth initiatives across customer lifecycle
  • Experience in product-led growth environment
  • Strong analytical skills with data interpretation
  • Experience with high volumes of data
  • Hands-on experience with lifecycle or CRM programmes
  • Experience running A/B tests

Nice to have

  • Experience in B2B, SaaS, fintech or product-led growth
  • Experience with AI-enabled tools or workflow automation
  • Experience with SQL or close collaboration with data teams
  • Hands-on experience in lifecycle or CRM marketing
  • Experience working across global markets

About Airwallex

Airwallex is a global financial technology company.

Summary by Personeel.com. The full job description and the application form are on Airwallex's website (jobs.ashbyhq.com); Apply takes you straight there.

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