Customer story · Agricultural

A cultivation worker for Akerboom

Akerboom · Cultivation worker

AkerboomCultivation employee
Akerboom
1Campaign
67Candidates
1Placement
01The challenge

A crop that requires attention every day

Akerboom was looking for a cultivation worker.

In cultivation, everything revolves around the crop. A cultivation specialist or cultivation worker closely monitors growth, adjusts climate, water, and nutrition, identifies diseases and pests, and plans the work with the team. Small deviations can have major consequences for the harvest. The profession requires plant knowledge, attention to detail, and the willingness to move with the seasons. Good cultivation professionals are in demand at many companies in the same region.

02The approach

Making the cultivation work concrete

For cultivation functions, in the campaign we clarify what crop it is, how the cultivation is organized, what responsibility the role has, and how the work progresses throughout the year. A grower immediately recognizes the profession.

The vacancy appeals to experienced growers and cultivation staff, and people with a green education who want to advance further. We specify what is already required and what can grow within the company.

The message contains the things a cultivation professional pays attention to: the crop and cultivation method, the responsibility, the working hours during the season, and the space to develop.

The campaign reaches candidates multichannel, also outside the well-known job sites. Each response is assessed on experience, expectations, and availability, so that the employer’s time goes to the right conversations.

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67candidates
03The result

One placement out of 67 candidates

1 campaign67 candidates1 placement

One campaign brought in 67 candidates for the position of cultivation worker. This led to one placement. With this, Akerboom has gained a cultivation worker.

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