A head chef and sous chef for Barça
Barça · Head Chef and Sous Chef
Someone who leads the kitchen
Jorrit and Ray from Barça were looking for a head chef and a sous chef: skilled professionals who excel and fit well into the existing team, with energy, creativity, and team spirit for the lively atmosphere and the Spanish dining experience.
A head chef determines the menu, purchasing, and planning, and works at the pass; the sous chef participates in the service and takes over when the chef is not present. In a Spanish kitchen with tapas and dishes meant for sharing, everything revolves around timing: many small plates that must arrive on the table simultaneously. Two roles, one brigade. Anyone looking for such a role critically evaluates the kitchen, the concept, and the people they will work with.
The kitchen and the menu in view
For a head chef, in the campaign we make it clear which kitchen it is: the concept, the menu, the size of the team, and the freedom to develop their own dishes. A chef wants to know in advance whether they can put their signature on the menu.
The vacancy is aimed at chefs who have already managed a kitchen and at sous chefs who are ready for the next step. We distinguish between what is immediately needed and what the company can offer in guidance itself.
The message includes the things a chef pays attention to: the concept and the menu, the size of the team, the balance between à la carte and groups, and the space to develop their own dishes.
With a multichannel approach, the campaign also reaches people with a permanent job. Those who respond receive a few concrete questions about experience and availability, so that the first conversations can go directly into the content.
AdvertisementBarçaTwo placements out of 45 candidates
In one month, 45 candidates applied for the position of head chef and sous-chef. This led to two placements. With that, Barça now has two head chefs.
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