Customer story · Hospitality

A chef on the beach of Kijkduin

Beachclub Zen · Chef · Kijkduin, Den Haag

Beachclub ZenChef
Beachclub Zen
1Placement
01The challenge

Someone who leads the kitchen

Beachclub Zen in Kijkduin, Den Haag was looking for a chef.

A beach kitchen operates according to the rhythm of the weather and the season: on sunny days, the terrace fills up quickly.

A head chef determines how a kitchen runs. He writes the menu, calculates dishes, chooses suppliers, plans the team, and works at the pass himself during service. Whoever fulfills that role well combines taste and creativity with numbers, planning, and leadership. It is precisely that combination that makes good chefs rare. Anyone looking for such a role looks critically at the kitchen, the concept, and the people they will work with.

Beachclub Zen
02The approach

The kitchen and the menu in view

For a head chef, in the campaign we make it clear which kitchen it is: the concept, the menu, the size of the team, and the freedom to develop their own dishes. A chef wants to know in advance whether they can put their signature on the menu.

The vacancy is aimed at chefs who have already managed a kitchen and at sous chefs who are ready for the next step. We distinguish between what is immediately needed and what the company can offer in guidance itself.

The message includes the things a chef pays attention to: the concept and the menu, the size of the team, the balance between à la carte and groups, and the space to develop their own dishes.

This is how the campaign fits into our way of working: function and region in and around Kijkduin determine the message and channels, and concrete questions in the application process help discuss alignment with the team, even before the first interview.

Beachclub Zen
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03The result

One placement

1 placement

The recruitment for the position of head chef resulted in one placement. This means Beachclub Zen has one more head chef.

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