Two roofers for pitched roofs
Roofing company Verhoeven in Budel found two professionals in one month.
Craftsmanship on the sloping roof
Bart Verhoeven from Roofing Company Verhoeven in Budel was looking for reliable, experienced roofers who fit the family business: technically skilled, communicative, and focused on custom work.
Sloping roofs require craftsmanship that is only seen afterwards. Battens, underlay foil, tiles, and the lead around chimneys and dormer windows must together form a watertight whole. In a family business, the roofer often speaks to the customer personally, so consulting and explaining are part of the job. That makes the profile narrower than just 'roofer'.
Making the family business recognizable
At a family business, our way of working shows who is behind the company and how we operate. A roofer wants to know who he is on the roof with, which roofs he will be doing, and how much space he has for customization. Family, craftsmanship, and the customer are closely connected at Verhoeven.
Therefore, the campaign describes the work concretely: sloping roofs, tiles and lead, the detailed work around connections, and contact with the customer. This way, a candidate consciously chooses this profession at this company.
The campaign runs multichannel, tailored to role and region around Budel, so that even roofers who are not looking see the work. In the future, experience with pitched roofs, communication, and expectations will be considered, so that the conversations focus on the right skilled workers.
AdvertisementDakdekkersbedrijf Verhoeven B.V.Two placements out of 19 candidates
In one month, 19 candidates applied for the vacancy of roofer for pitched roofs. This led to two placements: Verhoeven gained two skilled workers for the roofing work and customer contact for the family business in Budel.
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