Cultivation workers for Derks Contracting
Derks Loonbedrijf B.V. · Crop caretaker and cultivation worker

A crop that requires attention every day
Joost Derks from Derks Loonbedrijf was looking for a crop caretaker and cultivation employees.
Other cultivation companies were looking for the same people. Derks wanted to recruit in a targeted way, with a view to a long-term cooperation.
A crop caretaker at a contracting company works for multiple agricultural clients. He carries out crop protection and fertilization with a sprayer and spreader, monitors the growth of the crop, and adheres to strict rules for products and registration. Crop workers assist with planting, caring for, and harvesting crops. Expertise and carefulness are paramount. Good crop specialists are sought after by many companies in the same region.

Making the cultivation work concrete
For cultivation functions, in the campaign we clarify what crop it is, how the cultivation is organized, what responsibility the role has, and how the work progresses throughout the year. A grower immediately recognizes the profession.
The vacancy appeals to experienced growers and cultivation staff, and people with a green education who want to advance further. We specify what is already required and what can grow within the company.
The message contains the things a cultivation professional pays attention to: the crop and cultivation method, the responsibility, the working hours during the season, and the space to develop.
With a multichannel approach, the campaign also reaches people with a permanent job. Those who respond receive a few concrete questions about experience and availability, so that the first conversations can go directly into the content.




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One placement out of 11 candidates
From one campaign, 11 candidates applied for the position of crop caretaker and cultivation worker. This led to one placement. This means Derks Loonbedrijf has gained one cultivation specialist.
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