A salesperson in construction for EMKU
Commercial reinforcement for a construction and window frame company in Doetinchem.
Selling with knowledge of the product
EMKU Bouw- en Kozijntechniek in Doetinchem sought reinforcement in sales: a salesperson in construction who advises customers on window frames and construction technical solutions.
In window frames and construction technology, you don't sell an off-the-shelf product. The salesperson translates a customer request into a technically sound solution: which profile, which type of glass, which direction it opens, and how the frame connects to the existing facade. That solution must also be executable for the installers. Technical knowledge and customer orientation come together here, and that combination is precisely what is difficult to find.
Connecting technology and customer contact
For a technical-commercial position, we make it clear in the campaign that it is about advising, not pushing. We show which products the salesperson discusses, how an advisory conversation takes place, and how they collaborate with planning and installation.
In this way, the vacancy appeals both to people from the construction sector who want to move towards sales, and to salespeople with a technical affinity. Both groups recognize in the story what they already know and what they can learn at EMKU. This increases the group without diluting the profile.
The campaign runs multichannel, tailored to role and region around Doetinchem, so that even those who are not actively looking see it. In the future, product knowledge, experience in construction or window frames, expectations, and availability will be taken into account.
AdvertisementEMKU Bouw- en KozijntechniekTwo placements out of 19 candidates
From one campaign, 19 candidates applied for the position of sales representative in construction. This led to two placements: EMKU gained two people for technical advice and the sale of window frames and construction solutions in the Doetinchem region.
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