A paver for Gebr. Kloens
Street work in and around Rotterdam.
Craftsmanship in paving
Gebr.
Kloens in Rotterdam was looking for a paver for paving work in and around the city, a profession in which good people are scarce.
In street work, the quality lies in preparation and finishing. The street paver sets the sand bed, determines heights and slopes, lays bricks and tiles in the correct pattern, and neatly connects to manholes, curbs, and façades. In a city like Rotterdam, this also involves working among traffic, residents, and utilities. A good street paver works efficiently and accurately, delivering a street where the water flows in the right direction.
Making the street work concrete
For a paving contractor, we make the profession visible in the campaign: the types of projects, the team you work in, and the equipment that supports it. Visible work, in a recognizable environment. A professional can immediately see whether the work matches their experience.
We specify what experience is needed, such as setting out and finishing work independently, and what can grow within the team. This way, the vacancy appeals both to experienced paving workers and to apprentice paving workers who want to advance in the trade.
The campaign runs multichannel, tailored to function and region around Rotterdam, so that even pavers who are not actively searching see it. In the future, experience, expectations, and availability will be taken into account, so that the conversations at Kloens are about suitable professionals.
AdvertisementGebr. Kloens RotterdamOne placement out of 34 candidates
From one campaign, 34 candidates applied for the position of street worker. This led to one placement: Gebr. Kloens now has a skilled worker for street work in and around Rotterdam, where the quality lies in preparation and finishing.
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