Management and bar staff for the Shots establishments
Reetraa Horeca Beheer / Shots · Business manager and bar staff
Floor management
For the hospitality businesses of Thomas Reetraa, including Shots, recruitment was ongoing for various positions, including a manager and bar staff.
A manager in the nightlife industry is responsible for a business that mainly operates in the evening and at night: scheduling staff, monitoring stock and cash register, keeping an eye on safety and atmosphere. Bar staff must work quickly and cleanly under high pressure. Two functions that need each other. Such a role requires someone who keeps an eye on the guests, the team, and the numbers.
Visualizing the role and responsibility
For a managerial position, we make clear in the campaign what responsibility comes with it: the size of the team, the tasks on the floor and behind it, and how much room there is to manage independently.
The job vacancy appeals to experienced managers and employees who already want to take the step towards more responsibility. We mention what is immediately needed and where someone can grow.
The message contains the things a manager pays attention to: the responsibility for the team and turnover, the balance between floor work and office work, and the room to make decisions independently.
With a multichannel approach, the campaign also reaches people with a permanent job. Those who respond receive a few concrete questions about experience and availability, so that the first conversations can go directly into the content.
AdvertisementReetraa Horeca Beheer / ShotsThe result
No campaign figures have been recorded for the recruitment of the store manager and bar staff. Therefore, we do not mention any numbers here.
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