Cooks and an assistant manager at the Oudegracht
Restaurant Kartoffel · Cook and assistant manager · Utrecht

A chef who can run a station independently
Restaurant Kartoffel, a German-oriented restaurant on the Oudegracht in Utrecht, was looking for more continuity in the kitchen with independently working cooks who can keep up in a busy restaurant.
Later, recruitment was also done for an assistant manager.
A self-sufficient chef runs his station without anyone looking over his shoulder. He prepares the mise-en-place, cooks à la minute during service, keeps the HACCP records, and can also manage the kitchen alone for an evening. Speed, calmness, and consistent quality are just as important as taste.

Showing the work at the stove
For a chef, we make the work tangible in the campaign: what kind of kitchen, which dishes, how the shifts run, and who they work with in the kitchen. A chef immediately recognizes whether the pace and style suit them.
For the chefs and the assistant manager, each had their own campaign, with a specific message per position. The vacancy appeals to experienced chefs, but also to chefs who have just started working independently. We specify what must be in place immediately, such as running a service independently, and what the team can teach.
The campaign runs multichannel, tailored to role and region in and around Utrecht, so that even professionals who are not actively looking can see the work. In the future, experience, expectations, and availability will also be taken into account, so that every conversation is about the right people.




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Two new colleagues
From two campaigns, the recruitment for the position of chef and assistant manager resulted in two new colleagues. This means Restaurant Kartoffel has two additional chefs.
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