Customer stories/Other/The Hairdesigners
Customer story · Other

Hairdressers for The Hairdesigners

The Hairdesigners · Hairdresser

The HairdesignersHairdresser
The Hairdesigners
1Month
30Candidates
1Placement
01The challenge

Craftsmanship in the chair

Astrid Sloos from The Hairdesigners was looking for hairdressers to build a team for the growing clientele.

Creative professionals who give personal attention and work with the latest trends.

A hairdresser cuts, colors, and styles, and advises the customer on what suits him or her. In a busy salon, planning, inventory, and maintaining a loyal customer base are also involved. Craftsmanship is the foundation, but personal attention determines whether a customer returns. Experienced hairdressers with their own style are in demand. Experienced hairdressers are sought after, and many salons are simultaneously looking.

The Hairdesigners
02The approach

Making the work in the salon concrete

For hairdressers, we clarify in the campaign what kind of salon it is, which treatments are central, how the team works, and how much room there is for personal style and development. A hairdresser chooses the salon where they feel at home.

The job vacancy appeals to experienced hairdressers and hairdressers who have just obtained their diploma and want to grow further. We mention what is already required and what the salon itself offers.

The message contains the things a hairdresser pays attention to: the salon, the team, the working hours, and the room for personal style and training.

This is how the campaign fits into our way of working: position and region determine the message and channels, and concrete questions in the application process help discuss alignment with the team, even before the first interview.

The Hairdesigners
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30candidates in 1 month
03The result

One placement out of 30 candidates

1 month30 candidates1 placement

In one month, 30 candidates applied for the position of hairdresser. This led to one placement. The Hairdesigners now has a hairdresser.

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