Customer story · Agricultural

A field service engineer for Van Eekeren

Van Eekeren · Field Technician · Wouw

Van EekerenField service technician
Van Eekeren
1Campaign
36Candidates
1Placement
01The challenge

Technology on the farmyard

Cees van Eekeren from Van Eekeren in Wouw was looking for field service mechanics in agricultural technology, a group of professionals that is scarce and sought after.

A field service engineer in agricultural technology goes out to the farmer. He maintains and repairs machines and installations, from tractors and implements to barn and milking technology, and detects malfunctions with diagnostic equipment. During the season, downtime can cost the customer money every day. The work requires technical insight, independence, and an understanding of agricultural practice. During the season, downtime at the customer's site can directly cost money.

Van Eekeren
02The approach

Showing the work with agricultural customers

For field service technicians, in the campaign we concretely show which machines and installations are central, how the workday at the client proceeds, and how independently the technician works. A technician with an agricultural background immediately recognizes their work.

The vacancy appeals to experienced agricultural mechanics, but also mechanics from automotive or truck backgrounds who want to move into the agricultural sector. We specify what skills are already required and what the company teaches itself.

The message contains the things a field service technician pays attention to: the work area, the service van, the breakdown service during the season, and the training at the manufacturers.

With a multichannel approach, the campaign also reaches people with a permanent job in and around Wouw. Those who respond receive a few concrete questions about experience and availability, so that the first conversations can go directly into the content.

Van Eekeren
Job openingField service technicianAt Van Eekeren · WouwView vacancy
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36candidates
03The result

One placement out of 36 candidates

1 campaign36 candidates1 placement

From one campaign, 36 candidates applied for the position of field service technician. This led to one placement. With that, Van Eekeren now has a field service technician.

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